Bringing Your Story to Market

Contact Us (914) 241-2117

Background

Susan Raab has been in the book, arts and education business for more than 25 years. She founded Raab Associates as the only agency dedicated to promoting and marketing children’s books and family products. Over the years, that has expanded to include marketing for associations, educational institutions and arts organizations.

She serves as the Marketing Adviser to the Society of Children’s Book Writers and Illustrators and, since 1994, has written the “To Market” column for SCBWI’s international publication. She is a regular speaker at industry conventions and has discussed the industry, marketing and trends in many interviews on TV, radio and with the press.

Susan regularly reports on the publishing, education and non-profit issues as an international broadcast and print correspondent. Her interviews with thought leaders from around the world are heard on New Books Network hosted by Amherst College, Teachers for a New Era at the University of Connecticut, Teaching Books, and Kids Public Radio. She’s also been a national correspondent for Recess! Radio, a program syndicated nationally to 500 public radio stations.

She has given keynote presentations, lectures, master classes, workshops and training classes on industry trends, technology, publicity and marketing for organizations, including the American Booksellers Association, the Association of American Publishers, the Children’s Book Council, the Corzo Center for the Creative Economy, the Society of Children’s Book Writers and Illustrators International, and the Southampton Writers Conference.

Susan has served as advisor to the Bank Street Center for Children’s Literature, the Center for the Study of Children’s Literature and Culture at the University of Florida, the Julie Andrews Collection, and the Northeast Children’s Literature Center at the University of Connecticut. She is also an alumna of the University of Connecticut, where she co-sponsors an annual children’s illustration award, the Raab Prize, to encourage students to pursue careers in the arts.

Prior to starting the agency, Susan worked as publicity manager for Scholastic Incorporated, Dell Publishing and Bantam Books. She also worked as an account executive for high-tech products and as a book-buyer for a regional book chain.

What We Do

  • We work with global corporations, publishers, educational institutions, associations, authors, artists and others to promote products, initiatives and services to families and youth.


  • We maintain contacts in many specialized areas, including art and entertainment, children and teens, civil rights, education, environmental science, literature, parenting, and women’s issues.


  • We use CRM and media systems to proactively support and respond rapidly to media and clients and we house an 18,000-name custom database of national and international contacts across media channels.


  • We have served as the off-site publicity department to publishers, toy, game and audio companies, including Kids Can Press, Listening Library, National Geographic, Pleasant Company/American Girls, and Wizards of the Coast. We’ve also worked alongside marketing departments of prominent associations, such as the Society of Children’s Book Writers and Illustrators, the Jane Addams Peace Association and the International Board on Books for Young People.


  • We have been board, marketing and creative advisers to educational and arts institutions, including Bank Street College, The Center for Children’s Literature and Culture Center at the University of Florida, The Julie Andrews Collection, The Human Rights Institute at the University of Connecticut, and the Corzo Center for the Creative Economy at The University of the Arts.


  • We have a global perspective having worked with companies from Africa, Asia, Australia, Europe and Canada. Work has included U.S. introductions of corporations and product lines; conducting market research, focus groups and retail sampling campaigns; and running training programs to provided career, marketing and management advice to authors, artists and entrepreneurs.

Work We’ve Done

  • Publicity, marketing and consulting for arts organizations, audio companies; authors and illustrators; app, book and magazine publishers; colleges and universities; toy and game companies; trade and educational associations


  • Tour and event planning.


  • National campaigns for publishers, toy and game companies, including Barron’s, Briarpatch, Houghton Mifflin, Kids Can Press, National Geographic, Random Penguin, Pleasant Company, Wizards of the Coast Product


  • Imprint launches for Arcadia, Egmont, Frances Lincoln, Kane Miller, Kids Can, Kingfisher, McGraw-Hill, and Pleasant Company


  • Campaigns for Newbery and Caldecott and international award-winning authors and illustrators


  • Promotion of audio books and recordings for Angel Records, Listening Library, Shirim Klezmer Orchestra, Sounds True Audio, Time Traveler Tours


  • Conference and award marketing for the Society of Children’s Book Authors and Illustrators (SCBWI), International Board on Books for Young People, Yale Child Study Center and Jane Addams Peace Award


  • Speeches and seminars for AAP, ABA, Children’s Book Council, Kindling Words, PPA, SCBWI, Southampton Writers Conference, and the Author’s Guild


  • Workshops, master classes and webinars for literary agencies, publishers, universities and conferences


  • Sampling campaigns to retailers, museums, educators, librarians and consumers


  • Catalogs, educational guides and event materials for companies and associations

How We Work

  • Raab Associates has an international reputation for providing innovative, effective marketing and publicity campaigns for corporations, brands, authors, illustrators and products for children and families.


  • Our goals are to advocate for the highest quality products for youth and families and to promote programs and initiatives that support excellence in the field.


  • We are constantly adapting our systems and strategies to meet the increasingly complex needs of our clients and address changes in the marketplace. 

Learn More About Us