Bringing Your Story to Market
Susan Raab and her team at Raab Associates have been invaluable to The Julie Andrews Collection…They have a unique perspective on the industry, and are truly passionate about what they do. They have raised the bar considerably for our publishing program, supporting us in every area from publicity to marketing and promotion, and more. Their expertise in new media has been an additional boon, and we have learned so much from working with them. We cannot sing their praises more highly!
– Julie Andrews and Emma Walton Hamilton
Twenty-five years ago, Raab Associates partnered with our tiny, fledgling publishing company to help market and promote our children’s books, written by three unknown writers, of whom I was one. With grace, energy, friendliness, and hard work, Susan Raab taught us what to do and connected us to booksellers, schools and libraries. Today, with millions of books sold, I reflect with gratitude and appreciation on Susan Raab’s help, which got my books off to such a good start.
–Valerie Tripp, American Girls Collection, author
The SCBWI has worked happily and effectively with Raab Associates for many years. Susan has helped promote our conferences, worked with many of our authors to establish and execute their career goals, and helped SCBWI define its audience and mission. She has taught invaluable marketing sessions to our members and writes a regular column in our publication which goes out to 23,000 members. She is an integral part of the children’s book community, remaining always on the cutting edge of the changes in the industry.
–Lin Oliver, Executive Director, SCBWI
Susan is a passionate advocate for children’s literature. She has a quiet tenacity that is highly effective and her connections within the industry are superb. It has been a real pleasure working with someone who has understood the importance of all forms of media and technology these past twenty-five years.
–Tim Ditlow, VP, Brilliance Audio
I worked with Susan and her amazing team for several years and can tell you it was a great relationship. Her team was responsible for all our U.S. publicity and their professionalism came through season after season. Susan was responsive to all requests – both reasonable and those less so – and handled our account beautifully. On one occasion, when she was handling a major tour for us, it was obvious she went the extra mile, keeping us informed of happenings both good and bad and setting context to enable us to decide how to proceed. Susan and her crew are pros!
–Judy Brunsek, Consultant & Former VP, Sales & Marketing, Kids Can Press
Susan Raab has a reputation of being one of the best in the business, and our experience with her confirmed that her reputation is deserved. For Tanglewood books, she got reviews and coverage in a wide variety of blogs and websites with big readerships and also got some wonderful radio interviews, one of which led to a movie producer contacting us about doing a film of the book. She gives credibility to any book she works on, along with insights and advice about how to build a brand. I highly recommend her.
–Peggy Tierney, publisher, Tanglewood Press
I have worked with Susan Raab for well over fifteen years (I’m not sure either of us knows how long it’s been.) And in that time, the number of my interviews, reviews, book tours–and just plain book sales–has risen dramatically. She has always been enthusiastic, supportive, knowledgeable, inventive, and certainly very attentive. I can’t see going on toward the future without having her as part of my team.
–Jane Yolen, author
My relationship with Susan Raab has been and remains a great resource of information and insight into the world of publishing and marketing. Her understanding of electronic marketing at a very early stage in its adoption was very helpful to me as I’m sure it has been for all her clients. I have not hesitated in recommending Raab Associates to any colleague in the publishing industry who is looking for an extra edge in getting their products additional exposure in this highly competitive industry.
–Fred Horler, Institutional Marketing Manager, Groundwood Books
Raab Associates has been strategic and effective in reintroducing and positioning our infant/toddler learning line. The Raab Associates team creatively consulted on marketing and publicity and also handled broad multi-channel publicity for the line that resulted in a steady stream of coverage, including generating some out-of-the-box opportunities.
–Harriet Ziefert, publisher, Begin Smart Books
The tag line on Raab Associates website says “Bringing Your Story to Market” and that is, of course, what they do beautifully. But they did something else as well: they brought me to market. Susan and her team taught me and encouraged me and inspired me. With their assistance, I developed an online presence, a Webinar for librarians, and a greater understanding of how to reach my readers. Raab Associates were always–and I do mean always–a pleasure to work with.
–Wendy Lichtman, author
Raab Associates gave shape and style to my website, unifying a widely diverse collection of titles. Identifying the common thread that runs through my work and then planning a publicity campaign around it was fun to watch — and it was great to be on the receiving end of it, too!
–Jennifer Armstrong, author
It is not easy to have a self-published book noticed, but Raab Associates was able to secure that notice on a national scale. Not only was this group effective, but they were like family – working hard to get my book out there while all the time cheering me on to the next step. I highly recommend Raab Associates as knowledgeable and truly effective marketing and promotion specialists.
–Beverly Slomka, author
Raab Associates’ efforts allowed me to present the work of Virginia Hamilton, especially the collection of speeches I edited to a wider audience beyond the “usual” efforts of the publishers, my own attempts and broke new ground. Their efforts are many and varied, especially in the world of digital blogging, print media and radio around the country, which we’d identified as targets.
Susan and her colleagues achieved everything we had talked about in this process. I reached so many people not “usually” connected with youth literature. It was a pleasure and a joy to begin to achieve these connections…certainly supplementing and broadening the work of book marketing.
–Arnold Adoff, author
Raab Associates’ innovative online approach for the promotion of my children’s book ‘I Am Jack’ led to a high online response with numerous reviews from the Smithsonian Institute to Curriculum Review across the USA as well as radio interviews across the country.
Raab Associates’ approach is a consultative one where my views and ideas were always considered and discussed to create releases and approaches that maintained the integrity of the work. They always responded to requests quickly and were proactive. Their accessibility ensured that I was included in the processes. I have no hesitation in highly recommending them.
–Susanne Gervay, author