Susan has worked in the book, arts and education business for more than 30 years. She founded Raab Associates as the only agency dedicated to promoting and marketing children’s books and family products. Over the years, that expanded to include marketing for associations, educational institutions and arts organizations.
She served as the Marketing Adviser to the Society of Children’s Book Writers and Illustrators and, since 1994, has written the “To Market” column for SCBWI’s international publication. She has discussed the industry, marketing and trends on TV, radio and with the press.
Susan has reported on the publishing, education and non-profit issues as an international broadcast and print correspondent. Her interviews with thought leaders from around the world have been heard on New Books Network, Teachers for a New Era at the University of Connecticut, Teaching Books, and Kids Public Radio. She’s also been a national correspondent for Recess!, a program syndicated nationally to 500 public radio stations.
She has given keynote presentations, lectures, master classes, workshops and training classes on industry trends, technology, publicity and marketing for organizations. She served as advisor to the Bank Street Center for Children’s Literature, the Center for the Study of Children’s Literature and Culture at the University of Florida, the Julie Andrews Collection, and the Northeast Children’s Literature Center at the University of Connecticut. She is also an alumna of the University of Connecticut, where she co-sponsored a children’s illustration award, the Raab Prize, to encourage students to pursue careers in the arts. Prior to starting the agency, Susan worked at Scholastic Incorporated, Dell Publishing and Bantam Books.
Advocating for innovation, giving voice to human rights, and teaching individuals to tell their own business stories are longstanding passions along with a love of research and journalism. Now, building on my work in education, publishing, art and related technology, I am devoting significant time to Privacy. This is a complex, rapidly evolving topic of as much concern to multinational corporations as it is to individual citizens. The decisions we make about Privacy in business, healthcare, education, politics and for individuals will affect all of our lives and the future of our children.
Over 30 years, Raab Associates expanded from North America to Europe, Asia, Australia and Africa, and from publisher and author representation to dynamic collaborations with higher education institutions, not-for-profit and arts organizations, and technology companies. The Customer Data Platform Institute provides technology education and publishes extensive material on customer experience marketing, including on privacy. --Susan
Bringing Your Story to Market