Learning the Ropes of PR Working With Publishers Niche Marketing Sales Advertising and Promotion Self Publishing Editorial Tools of the Trade General Working With Publishers What are my obligations to a former literary agent? I’ve sold first rights to an article in 1999, and it’s still not been published. When I last spoke with the company’s new editor in 2001, he said he might never publish it. How can I exercise my reprint rights? If a manuscript comes back from a editor with a personal note saying she really liked it but that it doesn’t fit into current marketing plans, is it appropriate to send it again if the editor moves to a new publishing house or if the author has made major revisions to the text? How long does it take to reprint a book? A publisher who decided not to publish two of my books had acquired ISBN numbers for them. If I inform possible publishers of this matter, will they shy away from these two manuscripts because of what this publisher did? Who in America would publish a book about England? Do publishers object to having authors promote their own books? Will a publisher do less for a book when an author actively markets it? How can I get the publicist at my publishing house to do more? Will changing publishing houses affect the marketing of my books? Should authors try to sell their books in bulk? Who handles this at the publishing house? What should I say in my query letter to find a new publisher? Should I let my publisher’s promotion person know about school & library appearances I arrange myself? How can I get my publisher to do a biographical brochure for me? Do publishers set up bookstore signings and school visits? I would like to sell books at appearances. Do I have to pay in advance? How many units would impress the publisher? My book is published by a small press. What can I do to help sales? Who makes the decision for a book character to be licensed? Do well-known authors get precedence over others for school bookings? Can I contact mail order catalogues directly to promote my books? How can I find out which awards my publisher has submitted my book for? What do publishers and authors do to promote books that appeal both to children and adults? Should I look for a new illustrator for my rights-reverted picture book before submitting to other publishers? How important is jacket copy? Are publishers open to republishing books that have gone out of print? Will my publisher be offended if I take a character to another house after they rejected a book about that character?