To Market AdviceLearning the Ropes of PR
Working With Publishers
Niche Marketing
Sales
Advertising and Promotion
Self Publishing
Editorial
Tools of the Trade
General

What should the price mark up be to sell a book to retailers?

Q: I’m planning to self-publish my next children’s book and would like to know what the mark-up should be to sell the book in the retail market.

According to Lisa Dugan, Children’s Buyer for Koen Book Distributors, bookstores will expect a 40-50% discount off the retail price. Wholesalers like Koen will expect a 55% discount off the retail price, plus free freight (stores planning to buy from them get a 40-42% discount, depending on the amount purchased). Barnes & Noble and other big chains often buy small press books from wholesalers like Koen, rather than going direct, so the same discount structure applies there too. 1:2/00