Learning the Ropes of PR Working With Publishers Niche Marketing Sales Advertising and Promotion Self Publishing Editorial Tools of the Trade General Learning the Ropes of PR GETTING TO KNOW: NYT Children’s Book Editor Sarah Harrison Smith About Time and Social Media RIP for the press release?? Not so fast! Committing to Social Media 1,000+ Ways to Promote Yourself and Your Books What Should I Look for When Selecting a Publicity Agency? What Can Be Done to Promote a Board Book? Speculating on the News Should I look for a specialized publicity agency to promote a book with a regional focus? What’s the state of the news today, and how does it affect authors and illustrators? What should I be doing to promote my new books that focus on Latino heritage? How’d you say that? GETTING TO KNOW: Julie Just, Children’s Books Editor for the New York Times Book Review What rules of etiquette should I follow to ask for blurbs from other authors? The publisher of a recent non-fiction title that I illustrated never submitted it to the traditional reviewers. What can be done at this point to let bookstores, libraries and schools know about the book? FEATURE TOPIC: PR from the adult point of view What’s in a press kit? Is it necessary to send a press kit when pitching a story to the media? What can I do to prepare for a local talk radio show interview? How can I promote a controversial book on TV and radio? Should authors keep their own mailing list of contacts? What information do I need on my mailing list? What’s the best way to prepare for television interviews? Should I send producers audio and videotapes of interviews I’ve done? What can authors do to promote their books on-line? How should I prepare to do storytelling at a library? Will reviewers review original paperbacks? Are children’s radio shows willing to promote children’s books? What’s the best way to promote young adult fiction? Do mass mailings really do any good? How important are school visits? How can authors who live in large cities get local media coverage? How should I handle a book that has a “dark” theme? Is there a list of all the months or days that have special designations that might fit a book’s theme? Do I need publisher permission to make my book’s cover art available as an e-card on my web site? Are there legal problems with offering a free signed copy of my book in a contest on my web site?