Learning the Ropes of PR Working With Publishers Niche Marketing Sales Advertising and Promotion Self Publishing Editorial Tools of the Trade General Advertising and Promotion QR Codes, MVS, NFC and customer engagement Public Speaking Primer How can I get a speaking spot at teacher or library conventions? Join Irene Smalls and Literacise Getting your books represented at conferences without incurring huge costs. I’d like to ask my publisher about creating some type of promotional material for my forthcoming book. What would be best to ask for? Welcoming the Cybils Awards The New Marketing Model I have published some wonderful Mandarin materials and wish to promote the books to English-speaking countries. Can you help me? I’m a first time author of YA fiction novels. I published my first book just last year through a print-on-demand publisher. I want a more detailed marketing plan than the one my publisher offers. They just send releases to TV, radio, and newspapers. But I want to hit more specific markets like school and public libraries, book clubs, book catalogs, etc. Since I didn’t bother to buy the Standard Promo Option, I’m pretty much at square one with the whole marketing/promotion thing. Can you help me? Can you recommend a company that can produce create full-color bookmarks at an economical price?